a Toronto-based acquisition platform focused on Bell Mobility
independent wireless dealers across Canada, has raised an undisclosed
amount of private equity funding from Mistral Equity Partners.
Mistral Equity Partners, a private equity firm focused on the
consumer and media sectors, announced today an investment in WorldLynx
Wireless, L.P. (â€śWorldlynx Wirelessâ€ť). Wordlynx Wireless was formed
to acquire 10 Bell Mobility independent wireless dealers across Canada.
Worldlynx Wireless will have a national geographic footprint in both
retail and small/medium business (â€śSMBâ€ť) market coverage, including
53 retail locations and a substantial SMB-focused sales force.
â€śThis is a tremendous investment opportunity for Mistral as the
Canadian wireless industry is poised for significant growth in the
coming years, with Bell Mobility particularly well positioned to
benefit,â€ť commented William Phoenix, Managing Director of Mistral
Equity Partners. â€śWorldlynx Wireless, comprised of a team of seasoned
professionals with significant wireless distribution experience, is
ideally suited to guide this business and enhance its profitability.â€ť
â€śWith a national retail footprint, one of the largest Bell Wireless
Small, Medium and Enterprise sales force in the country, and Mistral as
our equity partner, Worldlynx Wireless is very well positioned for
significant expansion,â€ť quotes Jeff Henry, Chairman and CEO of
Worldlynx Wireless LP. â€śWeâ€™ve brought together a number of the most
successful Bell branded dealers in the country and we see substantial
value in replicating the best practices of each to create a dynamic,
responsive organization capable of delivering a â€śbest-in-classâ€ť
About Mistral Equity Partners
Mistral Equity Partners is a private equity firm comprised of highly
experienced investment professionals and seasoned industry executives.
The firm specializes in the consumer, retail, and consumer focused media
sectors, and is especially attracted to businesses that are supported
by strong demographic trends and fundamental changes in consumer
preferences. Mistralâ€™s principals have a long history of working
together and identifying successful investment opportunities with these
About Worldlynx Wireless
Worldlynx Wireless is a leading Canadian telecommunications provider,
exclusively offering Bellâ€™s complete portfolio of innovative products
and services, to consumers, businesses and enterprise clients
nationwide. The largest independent Bell and Bell Aliant dealer in the
country, Worldlynx Wireless, operates more than 60 retail and sales
locations coast-to-coast. Worldlynx Wireless is privately owned and head
quartered in Toronto, Ontario.